Case studies


Customer Contacts Management and Email Automation

Web Development

This system allows the users to setup custom email templates with mail merge tags, dealers, customers, setup on-going or one-off campaigns containing the email templates, and thus send customized mass mails to any number of customers. The marketing email campaigns can be tracked for customer replies and follow-ups. Some of the functionalities include analysis of the campaigns using reports, tracking un-subscriptions and customer replies, organization of customer batches to which the mailers would be sent, implementation of a robust mail queue system and complete customization of the mail content using rich text editor.

Key Features

  • Multi-day campaigns.
  • Email designer.
  • Email templates.
  • Merge tags.
  • Robust and clustered mailqueue.
  • Send test campaigns to ensure deliverability.
  • Ensuring email delivery.
  • Read / open receipts.
  • Handling bounce backs.
  • Capturing customer replies.
  • Handling un-subscriptions.
  • Campaign reports based on geolocation.
  • Link surveys to campaign mailers.
  • Survey reports.
  • Advanced analytics.
  • Roles and permissions.
  • Multi-user accounts.
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