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Customer Contacts Management and Email Automation
Web Development
This system allows the users to setup custom email templates with mail merge tags, dealers, customers, setup on-going or one-off campaigns containing the email templates, and thus send customized mass mails to any number of customers. The marketing email campaigns can be tracked for customer replies and follow-ups. Some of the functionalities include analysis of the campaigns using reports, tracking un-subscriptions and customer replies, organization of customer batches to which the mailers would be sent, implementation of a robust mail queue system and complete customization of the mail content using rich text editor.
Key Features
- Multi-day campaigns.
- Email designer.
- Email templates.
- Merge tags.
- Robust and clustered mailqueue.
- Send test campaigns to ensure deliverability.
- Ensuring email delivery.
- Read / open receipts.
- Handling bounce backs.
- Capturing customer replies.
- Handling un-subscriptions.
- Campaign reports based on geolocation.
- Link surveys to campaign mailers.
- Survey reports.
- Advanced analytics.
- Roles and permissions.
- Multi-user accounts.
